For your Final Visual Analysis Paper, review the feedback and grading on your Week 4 Thesis and Outline submission. Apply the feedback comments in your written analysis paper. This paper needs to be at least six pages in length using APA formatting; this length does not include images or the APA title/reference pages.
Be sure to substantiate your analysis ideas with quotes and information from at least four academic sources.
These four academic sources may include any of the following:
In your final paper, remember to consider the effects the visual elements have on the viewers:
James, J. P., Lee, K., Zhang, M., & Williams, J. D. (2017). Ethics and policy issues for internet advertising: Targeting multicultural consumers in the digital marketing era. Journal of Management Policy and Practice, 18(4), 93-106.
Landa, R. Graphic Design Solutions. [Bookshelf Ambassadored]. Retrieved from https://ambassadored.vitalsource.com/#/books/9781337671064/
Panigyrakis, G. G., & Kyrousi, A. G. (2015). Color effects in print advertising: A research update (1985-2012). Corporate Communications, 20(3), 233-255.
Visual communication strategy: Design drawing. (2016). In M. Berman, The blueprint for strategic advertising: How critical thinking builds successful campaigns. New York, NY: Routledge.
Russmann, U., & Svensson, J. (2017). Introduction to visual communication in the age of social media: Conceptual, theoretical and methodological challenges. Media and Communication, 5(4), 1-5. doi:http://doi.org/10.17645/mac.v5i4.1263
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