A marketing plan is a written strategy for selling the products/services of a new business and/or product. It is a reflection of how serious an organization is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer, and competitor information, sometimes citing professional advice. A good marketing plan will help you to improve an organization’s odds against more experienced competitors and newly emerging ones. The Plan enables organizations to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand their own select group of loyal customers now and into the future. The plan also shows others that the organization has carefully considered how to produce a product that is innovative, unique, and marketable – improving the chances of stable profits.
For the duration of this course, you will develop a marketing plan for an organization of your choice (i.e., Hospital, Long-term Care Facility, Outpatient Surgery Center, etc.). For Module 1 SLP, in 2-3 pages, you are to:
Note: The bolded words above should be the section headings in your Marketing Plan.
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