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Prepare a presentation of the policy proposal you developed in Assessment 2 for one of the stakeholder groups identified in your proposal. Inform the group about the future of organizational policy and practices, the current performance shortfalls, and the rationale for why the new policy and practices are needed. In addition, explain how the group will benefit from this change in order to obtain their buy in and support.

Introduction

Note: Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

Improving quality and outcomes is a key focus for health care organizations. With a focus on quality, the Centers for Medicare and Medicaid Services (CMS) publish publically reported data online and update it quarterly, which allows patients to compare hospitals on a wide range of metrics. These metrics can also be used to inform policy changes at local, state, and federal levels.

It is important that health care leaders be able to clearly articulate policy positions and recommendations and garner buy in and support from stakeholder groups for policy and practice changes in their organizations. Unfortunately, there is often a lack of effective communication. Consequently, it is important for health care leaders, when leading change, to ensure that clear and open communication is ongoing and informative. 

An important aspect of change leadership is the ability to address diverse groups of stakeholders and create buy in and support for your ideas and proposals for change. This assessment provides you with an opportunity to demonstrate and hone these skills.

Demonstration of Proficiency

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Analyze the effects of health care policies, laws, and regulations on organizations, interprofessional teams, and personal practice.
    • Analyze how proposed institutional policy or practice guidelines related to an existing health care policy or law would impact a stakeholder group. 
  • Competency 3: Lead the development and implementation of ethical and culturally sensitive policies that improve health outcomes for individuals, organizations, and populations.
    • Propose an institutional policy or practice guidelines related to an existing local, state, or federal health care policy or law.
    • Advocate for how the proposal would improve quality and outcomes relevant to the stakeholder group.
  • Competency 4: Evaluate relevant indicators of performance, such as benchmarks, research, and best practices, for health care policies and law for patients, organizations, and populations.
    • Interpret for stakeholders the relevant benchmark metrics that illustrate the need for a policy or practice guidelines.
  • Competency 5: Develop strategies to work collaboratively with policy makers, stakeholders, and colleagues to address environmental (governmental and regulatory) forces.
    • Propose strategies for collaborating with a stakeholder group to implement and apply proposed institutional policy or practice guidelines related to a local, state, or federal health care policy or law.
  • Competency 6: Apply various methods of communicating with policy makers, stakeholders, colleagues, and patients to ensure that communication in a given situation is professional, clear, efficient, and effective.
    • Apply persuasive and effective communication strategies when presenting to a group of stakeholders.

Preparation

The policy proposal you developed was well received by senior leadership. As a result, they have asked you to put together a presentation for one of the stakeholder groups that you identified in your proposal.

Your deliverable for this assessment is a slide deck to support your presentation. You may use Microsoft PowerPoint or any other suitable presentation software. Please use the notes section of each slide to develop your talking points and reference your sources, as appropriate.

If you choose to use PowerPoint and need help designing your presentation, you may wish to explore the Guidelines for Effective PowerPoint Presentations [PPTX] and Record a Slide Show With Narration and Slide Timings resources.

If you need any additional guidance for recording a presentation in Kaltura, the Using Kaltura [PDF] resource may be helpful.

The Building Buy In and Communicating With Stakeholders | Transcript media piece may help to provide context for you presentation or refine your communication strategy for specific stakeholders.

The design and organization of your presentation will determine how many slides you need. However, in this instance, senior leaders have suggested that 8–12 slides is a reasonable expectation for this presentation.

Presentation Design Tips

Being able to effectively address any audience is a necessary leadership skill. Remember that you are the speaker, not a projectionist. Your purpose is not to present a slide show. Your audience is there to listen to what you have to say, not read your slides—or worse, listen to you read them. Design your presentation slides to compliment and reinforce your message and engage your listeners.

The following tips will help you create presentation slides that work to your advantage:

  • Focus on the content of your presentation and the development of your main points. Remember that your purpose is to deliver a message on ethics that is clear, well organized, and engaging.
  • Consider your intended audience and how best to communicate effectively with them.
  • Create slides that support your presentation. They should not be your presentation.
    • Use a professional presentation template, or one used in your organization.
    • Ensure that your slide background provides sufficient visual contrast for your text and graphics.
    • Avoid filling your slides with text. Use speaker notes to record the details you want to communicate to your audience.
    • Be judicious in your use of bulleted lists. Consider a separate slide for each point.
    • Use images and graphics, when appropriate, to illustrate information and make your points. Presentation slides are a visual medium. Images are more effective than text at capturing viewers’ attention.
    • Avoid using images that are simply decorative. They can be a visual distraction and do not contribute to your message.
    • Avoid using flashy slide transitions and animations. They can be both distracting and annoying. Keep your slide transitions consistent throughout the presentation.
    • Add a slide to the end of your presentation to prompt questions from the audience.

Instructions

Note: The tasks outlined below correspond to grading criteria in the scoring guide.

In your presentation, in an order that makes sense for your presentation, senior leaders have asked that you:

  • Interpret for stakeholders the relevant benchmark metrics that illustrate the need for a change in organizational policy and practice.
    • Provide a brief review of the metrics you are trying to improve for this stakeholder group, based on the dashboard benchmark evaluation you completed in Assessment 1.
    • Be sure to interpret the dashboard metrics in a way that is understandable and meaningful to the stakeholder group to which you are presenting.
  • Explain your proposed change in policy and practice guidelines and how it relates to applicable local, state, or federal health care laws or policies.
    • What specific changes are you proposing?
    • How will these changes help drive performance improvement?
    • Why are policy and practice guidelines important, from an organizational standpoint?
    • What is the overall goal of the proposed policy or practice guidelines?
  • Explain how your proposed change in policy or practice guidelines will affect the tasks and responsibilities of the stakeholder group to which you are presenting.
    • How might your proposal change what tasks the stakeholder group performs or how they currently perform them?
    • How might your proposal affect the stakeholder group’s workload?
    • How might your proposal alter the responsibilities of the stakeholder group?
    • How might your proposal improve working conditions for the stakeholder group?
  • Explain how your proposed change in policy or practice guidelines will improve the quality of work and outcomes for the stakeholder group to which you are presenting.
    • How will your proposed changes improve the group’s quality of work?
    • How will your proposed change improve outcomes for the group?
    • How will these improvements enable the stakeholder group to be more successful?
  • Explain your strategies for collaborating with the stakeholder group to implement your proposed change in policy or practice guidelines.
    • What role will the stakeholder group play in implementing your proposal?
    • How could the stakeholder group collaborate with you and others during the implementation of your proposal?
    • Why is the stakeholder group’s collaboration important to successful implementation of your proposal?
  • Design your presentation to be persuasive and effective in communicating with the stakeholder group.
    • Is your presentation logically organized, clear, and professional?

Additional Requirements

  • Format and length of presentation: A PowerPoint Presentation containing 8–12 slides.
    • Recorded audio of you presenting your PowerPoint that is targeted at key stakeholders in your audience.
    • If you have technical difficulties in recording your audio, you may instead include a full script of what you intended to say in the notes section of each slide in place of recording audio.
  • Number of references: Cite a minimum of 3–5 sources of scholarly, professional, or policy evidence to support your analysis and recommendations.
  • APA formatting: Resources and citations are formatted according to current APA style.

Submit your PowerPoint presentation and any other necessary documentation or links (if you used other technology) when you turn in this assessment.

Grading Rubric: 

1.  Propose an institutional policy or practice guidelines related to an existing local, state, or federal health care policy or law. 

Passing Grade:  Proposes an institutional policy or practice guidelines related to an existing local, state, or federal health care policy or law, and identifies assumptions on which the proposal is based. 

2.  Interpret for stakeholders the relevant benchmark metrics that illustrate the need for a policy or practice guidelines. 

Passing Grade:  Interprets for stakeholders the relevant benchmark metrics that illustrate the need for a policy or practice guidelines, including details or perspectives that will be especially relevant for the specific stakeholder group .

3.  Analyze how proposed institutional policy or practice guidelines related to an existing health care policy or law would impact a stakeholder group. 

Passing Grade:  Analyzes how proposed institutional policy or practice guidelines related to an existing health care policy or law would impact a stakeholder group; identifies knowledge gaps, unknowns, missing information, unanswered questions, or areas of uncertainty (where further information could improve the analysis). 

4.  Advocate for how the proposal would improve quality and outcomes relevant to the stakeholder group. 

Passing Grade:  Advocates for how the proposed changes would improve quality and outcomes relevant to the stakeholder group, and impartially considers and addresses conflicting data or perspectives. 

5.   Propose strategies for collaborating with a stakeholder group to implement and apply proposed institutional policy or practice guidelines related to a local, state, or federal health care policy or law. 

Passing Grade:  Proposes strategies for collaborating with a stakeholder group to implement and apply proposed institutional policy or practice guidelines related to a local, state, or federal health care policy or law; shows insight to stakeholder perspectives by addressing possible objections. 

6.  Apply persuasive and effective communication when presenting to a group of stakeholders. 

Passing Grade:  Applies persuasive and effective communication when presenting to a group of stakeholders, and includes details that demonstrate attention to the interests and concerns of the stakeholder audience. 

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