MGMT 600 Business Planning Seminar Complete Course 

Week 1

MGMT 600 Week 1 Team Charter with Business Description 

Week 2

MGMT 600 Week 2 Course Project Question 

Week 3

 The Industry Analysis

• Industry Review
• Regulations Review
• Competitive Analysis
• Consumer Analysis
• Market Segmentation
• References 

Week 4

The Marketing Plan

The Marketing Plan
Marketing Budget
Sales and Marketing Strategies
Sales Forecast
Statement of Cash Flow

Marketing Budget

Brochures  
Flyers
Billboards
Newspaper local
Radio in Chicago
Television
 Online
Phone Directories
Direct mail 
References

Sales and Marketing Strategies

 Sales Forecast

Instructions: Your worksheet work here will be the underpinning of how you create your forecast. Remember that units, dollars and assumptions are critical.  All other statements build on these numbers.  Create the sales forecast in a narrative based on what your worksheets show you after you have completed them. (Remember you don’t include the worksheets in the plan.) Your forecast is the description of the units you plan to sell, the services (amount of them) you plan to provide, and your projection on how those #’s will grow over time. 

Week 5

The Operations Plan

• Strategy and Implementation
• Technology Plan
• Management Team
• Organization Chart
• Management Team Gaps
• References 

Week 6

The Financial Plan (Everything)

MGMT 600 Week 6 The Financial Plan
MGMT 600 Week 6 Financial Statements
MGMT 600 Week 6 Tech Costs Finance

Financial Statements

Tech Costs Finance

Week 7

Elevator Pitch

 Team Presentation

• Introduction
• Business Description
• Industry Analysis
• Operations & Management  
• Marketing
• Financial
• Exit Strategy
• Thank you – Questions 

Week 8

The Final Business Plan

• Executive Summary
• Business Description
• Industry Analysis
• Marketing Section
• Operations Plan
• Financial Plan
• References